stands
for Search Engine Optimization, which is the process of improving the
performance and experience of your website so it can gain better visibility in
search engines. SEO is done by following the best practices and guidelines of
search engines, such as Google, Bing, Yahoo, etc., to make your website more
relevant, user-friendly, and trustworthy for your target audience.
SEO is done
on a web page to drive traffic by optimizing various aspects of the web
page, such as:
Content: The
content of your web page should be original, informative, engaging, and useful
for your visitors. It should also match the search intent and needs of your
target keywords and topics. You should use headings, subheadings, lists,
images, videos, etc., to make your content easy to read and understand. You
should also update your content regularly to keep it fresh and accurate.
Keywords:
Keywords are the words and phrases that people use to search for information
online. Research and select the most relevant and popular keywords
for your web page and use them strategically in your content, title, URL, meta
tags, etc. You should also avoid keyword stuffing, which is the practice of
using too many keywords or irrelevant keywords on your web page.
Title: The
title of your web page is the first thing that search engines and users see
when they find your web page in the search results. It should be concise,
descriptive, catchy, and include your main keyword. It should also be
unique and not duplicated across your website.
URL: The URL
of your web page is the address that users type or click to access your web
page. It should be short, simple, descriptive, and include your primary
keyword. It should also use hyphens (-) to separate words and avoid using
special characters or numbers that are not relevant.
Meta tags:
Meta tags are snippets of code that provide information about your web page to
search engines and users. They include meta title, meta description, meta
keywords, etc. Meta titles and meta descriptions are the most important meta
tags, as they appear in the search results and influence the click-through rate
(CTR) of your web page. They should be relevant, and compelling, and include your
main keyword.
Links: Links
are connections between web pages that help search engines and users navigate
your website and find related information. There are two types of links:
internal links and external links. Internal links are links that point to other
pages on your website. They help improve the usability and structure of your
website. External links are links that point to other websites. They help
improve the credibility and authority of your website. You should use
descriptive anchor texts for your links and avoid using generic terms like
"click here" or "read more".
Images:
Images are visual elements that enhance the appeal and understanding of your
content. They can also drive traffic to your web page if they are optimized for
SEO. To optimize images for SEO, you should use relevant and high-quality
images that match your content. You should also use descriptive file names and
alt texts for your images and compress them to reduce their size and loading
time.
These are
some of the main aspects of SEO that you should know as a beginner. Of course,
there are many other aspects that you can learn and improve as you advance in
your SEO skills and knowledge. The key is to always follow the best practices
and guidelines of search engines and keep testing and measuring the results of
your SEO efforts.
If you want
to learn more about SEO basics, you can check out some of these articles:
Beginner’s
Guide to SEO (Search Engine Optimization)
SEO Starter
Guide: The Basics
SEO Basics:
Beginner’s Guide to SEO Success
SEO Basics:
The Complete Beginner’s Guide
SEO Basics:
How to Do SEO for Beginners